While there’s some truth in the statement ‘a good product sells itself’, combining this with a well thought-out marketing and sales strategy will really lift your business profits. Without the right approach you can easily misspend your money and misrepresent your product. In this section, we’re going to help you find a winning formula that will work whatever your business and budget. We’ll show you why marketing and sales are so important, and help you to fine tune your brand and proposition. You’ll find everything you need to know about market research, pricing, building your website and social media presence, customer service and growing your client base. Scroll through below to browse the articles or press the filter buttons to narrow your search. Registered users can set up personalised reading lists and save articles to read at a later date.