Often businesses will set short, medium and long-term marketing objectives and strategies and review them regularly. Short term might focus on what you’re doing over the next few months or year, medium might look ahead to the next two to three years, and long-term five to ten years. The closer the time frame, the more detailed your strategy and plans should be. And make sure your plans to achieve your short, medium and long-term strategies are working alongside each other.
A marketing strategy might run from January to December and then be reviewed, but it can start and end at any time. It needn’t be a huge intimidating document – in a similar way to your business plan, what matters is creating a practical, working document that provides a clarity of vision and is backed up by some sound thinking and research. This template will help you formulate a strategy by factoring in all the considerations in this article.
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