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About Us

Business advice and support. Made easy.

Like many new businesses, Informi started as a lightbulb moment.

In an era of ever-increasing entrepreneurship, we saw an opportunity – a market need if you will – to provide support to the millions of SMEs, sole-traders and startups out there.

You’ve no doubt seen the off-putting stories about small businesses who fail in their first five years. Depending on whom you believe that’s as many as one in five businesses.

It shouldn’t have to be this way. The truth is: while the first five years can be tough, with the right guidance, every new business can be a success. And that’s where Informi comes in.

We launched in July 2016 after numerous rounds of user feedback and testing. We have been growing our audience and winning plaudits ever since. Here are just some of the successes we’ve enjoyed:

Featured Content

Informi’s free resources are comprehensive and easy to understand, so, whatever your experience you’ll find the information you need to launch, stabilise and grow. 

Henry Cooper FMAAT BirchCooper Accounting Services

I’ve been working through the how to start a business in 20 days ebook and so many of the things I’d done are now nicely tied together and some gaps now filled. I love the simplicity. Thank you.  

Sarah Gosling Gosling Charity Consulting

I love receiving my Informi emails. They’re always well written and engaging. Most regular bulletin emails that I receive I usually just skim through to check what I’ll miss if I just delete it. Usually, they end up in the trash can. However, whenever I see Informi I know to leave it sat unread until coffee time when I look forward to reading your wise words.

Jennifer Hobson JEH Bookkeeping

About AAT

Informi is brought to you by AAT, the world’s leading professional body for accounting technicians. Formed in 1980, AAT today has around 130,000 members in more than 100 countries.

AAT Accounting Qualifications are universally respected and internationally recognised. Organisations such as Sainsbury’s, P&G, Morgan Stanley, the Ministry of Defence and many more continue to hire AAT qualified members for their knowledge, skills, diligence and enthusiasm, because AAT represents the highest standards of professionalism. AAT awards around 90% of all vocational qualifications in accounting.

As a registered charity, AAT works extensively with employers and business owners to deliver their skill requirements. Informi aims to complement AAT’s charitable objectives and operate as a separate arm to their core activities.


Contact us

FAO Informi
Association of Accounting Technicians
140 Aldersgate Street

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