Skip to main content

About Us

Business advice and support. Made easy.

Small businesses are the lifeblood of the UK economy and number over 5.7m.

They share many challenges in today’s turbulent and fast-changing world – from the age-old issues of cash flow to the new possibilities presented by digital technology.

Particularly at this time, they need support and guidance to overcome the fallout from Covid-19 and Brexit.

That’s where Informi comes in.

Launched in 2016 by AAT, Informi is a free-to-use website that provides support on all aspects of running a business. In the years since, we have been growing our audience and winning plaudits ever. Here are just some of the successes we’ve enjoyed:

  • 673,116+ visitors in 2021
  • 60,000+ average number of visitors per month in 2021
  • 69,676 visitors in April 2021– our busiest month ever
  • 15,000 + downloads of the How to start a business in 20 days ebook
  • Shortlisted for UXUK Award in 2016 and 2019
  • Generated over 300 pieces of media coverage since launching, including one front page
  • Through our lobbying work with AAT, we’ve successfully campaigned on behalf of small businesses on issues such as prompt payment, business rates, VAT, SME access to finance, SME access to the Financial Ombudsman Service, improving SME productivity and Making Tax Digital.

With Informi, it was so easy to start finding great ideas to help me develop ideas for marketing and running my small recording studio and music production business. Within seconds I was registered and getting great tips on the website and via the regular newsletter.

James Fosberry Bigdog Studios

About AAT

Informi is brought to you by AAT, the world’s leading professional body for accounting technicians. Formed in 1980, AAT today has around 130,000 members in more than 100 countries.

AAT Accounting Qualifications are universally respected and internationally recognised. Organisations such as Sainsbury’s, P&G, Morgan Stanley, the Ministry of Defence and many more continue to hire AAT qualified members for their knowledge, skills, diligence and enthusiasm, because AAT represents the highest standards of professionalism. AAT awards around 90% of all vocational qualifications in accounting.

As a registered charity, AAT works extensively with employers and business owners to deliver their skill requirements. Informi aims to complement AAT’s charitable objectives and operate as a separate arm to their core activities.


Contact us

FAO Informi
Association of Accounting Technicians
30 Churchill Place
E14 5RE

General queries:
Media/press enquiries:
Advertising and sponsorship enquiries:

Share this content

Register with Informi today:

  • Join over 30,000 like-minded business professionals.
  • Create your own personalised account with curated reading lists and checklists.
  • Access exclusive resources including business plans, templates, and tax calculators.
  • Receive the latest business advice and insights from Informi.
  • Join in the discussion through the comments section.