We asked our community for their favourite business-related newsletters and why they love them. The ones they actually read. The ones you might not have heard of.
A newsletter is a fantastic marketing tool for any business if you spend some time thinking about what will truly be valuable to your target audience. It’s a channel that can’t be affected by the social media trends and algorithms. Before you start your newsletter, become a fan of other newsletters. Think about which ones you open, read and love – and why.
Try and read this article without signing up for a bunch of them and being inspired to start your own.
“I’m loving Thomas McKinlay and the Science Says newsletter, which applies verified research to marketing.”
Sadhbh Warren
Newsletter name: Science Says
Sign up: sciencesays.com
About: The science-based marketing newsletter. Actionable insights from the latest scientific discoveries. Quick, three-minute reads every Tuesday for free.
“For me, it’s Henneke Duistermaat and her Enchanting Marketing newsletter. She’s such a heartwarming and inspiring friend who cares about helping out.”
Lia Stoll
Newsletter name: Enchanting Marketing
Sign up: enchantingmarketing.com/emailfriend-subscribe
About: Write with more power and personality. Get writing tips and inspiration – twice a month.
“Ann Handley, VeryGoodCopy, Aleyda Solís’ newsletters: Marketing FOMO and SEOFOMO, Women in Tech SEO newsletter. These are my must-reads.”
Vicki Thomas
Newsletter name: Total Annarchy
Sign up: annhandley.com/newsletter
About: Ann says, “Every two weeks, I send out a (literal) letter about things I’m doing and things I believe are worth sharing. I’ll share new writing tips, useful marketing ideas, fresh thoughts, and some high-spirited shenanigans—delivered directly from me to your inbox. It arrives early Sunday morning. I love getting letters. Maybe you do, too?”
Newsletter name: Very Good Copy Newsletter
Sign up: verygoodcopy.com
About: Write to persuade. Enjoy unique, addictive, and meticulously crafted “micro” lessons about copywriting, creativity, and storytelling.
Newsletter name: MarketingFOMO
Sign up: marketingfomo.com
About: The latest and best in digital marketing weekly.
Newsletter name: SEOFOMO
Sign up: hub.seofomo.co
About: Keep updated with a weekly email featuring the latest SEO news, free resources, trends, tools, and remote jobs in your inbox.
Newsletter name: WTSNewsletter
Sign up: womenintechseo.com/newsletter
About: Written by WTS community members, read by everyone. Get insights, updates and news from brilliant minds in SEO and marketing.
“Garbage Day for everything Internet culture.”
Barney Durrant
Newsletter name: Garbage Day
Sign up: garbageday.email
About: A newsletter about having fun online.
“Lucy Werner’s Hype Yourself PR newsletter for solopreneurs.”
Dominique van Werkhoven
Newsletter name: Hype Yourself
Sign up: hypeyourself.substack.com
About: One weekly email to help solopreneurs build their brand, promote their work and, dare I say, have fun whilst doing it? Includes glimpses of my midlife relocation and career pivot from agency owner in London to newsletter builder in France 🇫🇷.
