Launching your website is an absolute business essential to get sorted as soon as possible. UK consumers will spend £106.46bn online in 2019. This will make up 22.3% of all retail spend, a proportion that will reach 27.9% in 2023. (Source: eMarketer’s UK eCommerce 2019 report)
Your website is your digital basecamp – it’s the place your marketing activity points back to, the platform that ranks in search results. It tells the world about your business – what you are, what you offer, where to find you, how to get in touch. It’s important to get right.
Thankfully, the website builder boom in recent years has led to the creation of a number of extremely reliable, secure and user-friendly platforms that can help you launch your website on a small budget and at lightning speed. You no longer have to enlist the skills of a website developer or spend hours figuring out domain hosting – simply set up an account and the builder will help you create a website that suits your style and business goals.
The best bit? You don’t need to touch one line of code (unless you want to!). Website builders such as Wix, SquareSpace and Shopify will help you secure a domain name, provide a vast library of templates to choose from, and offer a drag-and-drop approach to content and function population. Below, you’ll find some of the main things you’ll need to consider before building your website.
TIP: Invest in quality photos/images for your website. Part of the money you save by using a DIY website builder could be spent on creating a business image suite that you can use on your website and social channels. While there are some decent royalty-free images out there, you run the risk of other businesses possessing them too. A quality library of images (branded and non-branded) including an eye-catching logo will be the gift that keeps on giving.