Email is still one of the top channels for marketing a business. Used correctly, it can be an effective and inexpensive way to drive sales and leads, grow brand engagement, increase customer loyalty, promote events, grow your fanbase and conduct research. Whereas communicating with fans on social media relies on the social platform’s algorithm, if you grow your own email database you control how and when you communicate to it. With a campaign monitor, you can truly make it work for you. This article provides step by step introductions and explores practical pointers for getting started and tips for improving your email marketing strategy.