Photography Tips For Your Business With Lauren McWilliams

Lauren McWilliams is a brand photographer, visibility strategist, and the founder of The Visibility Rebellion. She helps bold, visionary entrepreneurs stand out online through storytelling photography, strategy, and content that feels aligned, authentic, and powerful. She says, “My work isn’t about blending in; it’s about helping you show up as the daring leader you are.” She’s here to tell us why stand-out photography is so important for your business and her best tips to achieve it. 

How did you first get into photography? 

Photography has been part of my life for as long as I can remember, but it truly found me when I burned out from my old career. I was exhausted, lost, and searching for something real. Picking up my camera was like breathing again. I photographed anything and everything, not for a purpose, but because it made me feel alive. That simple act turned into a business once I walked away from the job that no longer served me.

As I started building my brand, I fell in love with the stories behind other businesses too. Every entrepreneur I met had something powerful to share. But what frustrated me was seeing those stories watered down into the same safe, surface-level photos; laptops, coffee mugs, fake laughs. It felt like everyone was trying to fit into a box.

I knew there had to be more. I wasn’t interested in creating photos that helped people blend in. I wanted to create photography that captured the fire, the fight, the heart of who someone really is. I work with people who are ready to be seen for their real story, not just another face in a sea of freelancers. The world doesn’t need another generic brand; it needs you.

“The world doesn’t need another generic brand; it needs you.”

How long has photography been your business? 

I’ve been running my photography and strategy business for over six years now and it has been an incredible journey of my own evolution, creativity, and helping others step into their next level. Over those years, I’ve learned so much about myself as well as the business. There are ups and downs as we all know, but I wouldn’t change it for the world.

What sets you apart from other photographers? 

I’m not just a photographer. I’m a strategist, coach, and creative partner. I don’t just take beautiful pictures; I create visual stories that capture who you are and who you’re becoming. I also work closely with clients on visibility strategy, helping them use their images intentionally to grow their brand, authority, and audience. It’s about the bigger picture, not just the photoshoot.

Why is photography so important for a business? 

Photography is often the first impression people have of your brand. It’s your opportunity to create connection and trust before you say a single word. Great photography captures your energy, your story, and your credibility in a way that words alone cannot. It’s a visual handshake with your audience.

Photos shouldn’t just be to create a pretty aesthetic but there to create a strong message. Who are you? What do you do? Yes! But it should also really show your audience what you’re about and if you’re for them. 

What’s the message you want to get across that, with the right words, is the real magic? It makes your audience connect with you and makes selling so much easier if used consistently. 

Your photography shouldn’t just be a couple of photos; it should evolve with you and your brand. Think back to the day you started and where you are now. You’ve bound to have changed. Not just physically, but emotionally too, you’ve grown. Your photography can help you share that evolution with your audience and bring them with you. 

What tips would you give to someone considering getting professional photos taken and choosing a photographer? 

Choose someone who gets you. Look for a photographer who takes the time to understand your brand and vision, not just someone who offers the cheapest deal.

Think about how you’ll use the photos — website, social media, PR — and make sure the photographer can create content that fits your needs.

Don’t be afraid to ask questions about the process, what’s included, and how they’ll help you prepare.

Energy matters. You want to feel comfortable and supported on shoot day.

One of the most common phrases I hear my clients and audience say is “I hate having my photo taken” it’s common to feel uncomfortable it’s a vulnerable place to show up in front of the camera you don’t just want anyone to take your photo you want someone who will bring the best out in you and make you feel comfortable, safe and love not just the results but the whole experience. 

What photography packages do you offer and why?

I offer a few key packages depending on the level of support clients need:

• Day in the Life Sessions: A storytelling shoot that captures your real life and brand in action.

• Your CEO Year: A year-long mentorship and brand photography package, offering strategy and shoots to match your growth throughout the year.

• Portraits with Purpose: A more accessible mini-session series, focused on authentic portraits that still tell a powerful story.

• The Visibility Rebellion: A membership for entrepreneurs who are ready to show up boldly and unapologetically. Through monthly group coaching, accountability, and exclusive content, we help you design a visibility strategy that feels aligned with who you are and where you want to go.

Each package is designed to meet you where you are, whether you’re just starting out or scaling to your next big level.

When would you advise doing your own photography instead of getting a professional photographer? 

If you need quick behind-the-scenes updates, casual social media stories, or want to document everyday moments, your phone is definitely your best friend. DIY photography is fantastic for keeping your content fresh, relatable, and authentic. However, it’s important not to rely on it for your core brand assets, such as your website homepage or major campaigns.

I actually recommend that everyone take their own photos alongside getting professional brand photography. Your own photos capture those in-between moments, the behind-the-scenes, and the raw, real stories that make you and your business unique. But when it’s time to show up at your best, that’s when professional photography really shines.

If you’re doing your own ‘iPhoneography’ for your business, can you give us some top tips?

The main things to consider when taking your own photos are lighting, focus, and editing. Below are a few tips, but THE BIG ONE, it seems simple, but often the one everyone forgets is…

1.  …To clean your camera lens! It will make a big difference from those clean, in-focus photos to the blurry, light smears across your photos.

2. For general photos: Find good natural light. Stand facing a window and, if possible, avoid overhead lighting. I always let in as much light as possible from outside. Don’t be afraid to move around to see how the light affects your photo. Tap your screen to tell your phone where you want the photo to focus. For example, if it’s a person, their nose is good. Or if it’s a product, then tap the product.

3. For selfies: We have to talk about selfies; they’re great for showing your face, sharing updates, or at events, for example. My advice is to hold your camera up high, angling it down, and try to get good natural lighting to illuminate your face.

4. For product shots: Use a simple, clean background and shoot from multiple angles. Less clutter means more focus on your product. It doesn’t have to be on a blank background; get creative and think about where you use your product. For example, for soaps, take some shots in the bathroom.

5. For action shots: Prop your phone up, set the self-timer (or grab a Bluetooth clicker), and capture yourself working or moving naturally.
   

• • For events: Get in close. Photos that feel part of the action are much more engaging than distant crowd shots.
    
  • When editing: Keep it simple and consistent. There are loads of presets (like filters) out there; choose one and stick to it. Only adjust the exposure and contrast slightly if needed for different locations. 

Where can we find you online? 

You can find me at laurenmcwilliams.co.uk and on Instagram @Lauren.McWilliams where I share behind-the-scenes, client stories, and lots of visibility tips, or connect with me on LinkedIn.