Facebook started in 2004 and has been growing at a mind-blowing pace ever since. User numbers in the UK alone now sit at around 45 million people. That’s 45 million people (and another two billion worldwide) that you have the opportunity to engage with and put your brand in front of with a Facebook page - and it’s quick and easy to set one up.  

What is a Facebook page and does my business need one?

A Facebook page is a version of a Facebook personal profile for brands, local businesses, companies, celebrities and charities. There are currently 60 million active business pages. A Facebook page can really be seen as a mini-website and there’s so much functionality available that some businesses even use their Facebook page as an alternative to having a website, after all, it is also free. And with the relatively new ‘looking for recommendations’ option, more people than ever are using the platform to get referrals via the social network, and with a business page, you can actively and directly participate. 

With a Facebook page for business you can: 

  • build an audience 
  • communicate and connect with customers and prospects for free (and choose whether to increase exposure with paid ads) 
  • learn more about your customers
  • rank higher on Google 
  • include all your company details and logo 
  • showcase photos and videos 
  • receive messages 
  • track what’s working and get buyer behaviour information with page and audience Insights. 

So even if you’re not an avid personal user yourself of Facebook, it’s definitely worth considering setting up a business page. 

 

"Facebook has helped us grow our brand in the local area and beyond. We can inform our potential customers which events we will be at and which shops that are local to them stock our products. We have recently run a Facebook campaign asking our followers to recommend shops and cafes we should sell into which has been hugely successful. When we are at events we regularly have people saying they have seen us on Facebook and as a small business it’s always lovely to hear that the word is spreading about our product."

 

Randa Abdullah-Hucker, owner of Hullabaloos Lemonade

How do I set up a Facebook page for my business?

Setting up a Facebook page can take a matter of minutes and Facebook will help walk you through the steps. 

Before you start you’ll need: 

  • your business name 
  • all your company details (telephone number, email, address, website, opening hours)  
  • a short description - one or two sentences explaining a bit about your business and what it offers
  • a profile and cover photo. 

Don’t forget that all of these can be updated at any time. 

Once you’ve got all of those in place you can follow these six simple steps to set up your own Facebook Page.

 

Step 1 - Create your page 

Go to facebook.com/business and select ‘Create a Page’. This page will either be attached to your personal Facebook profile or, if you don’t have one, you’ll be prompted to set up a business account to manage your page from. Even if the page is linked to your personal profile, people won’t publically be able to see that it’s you running the page or any of your profile information.

 

 

Step 2 - Choose your name and category

Choose the ‘Business or brand’ option, then on the next page name your Page, choose a category for your business (like plumbing services, food stall, gardener), then add your address and telephone number. 

 

 

Your name will probably just be your business name but you could add a bit more of a description or strapline for clarity - for example ‘Munchies’ could become ‘Munchies Italian Street Food’ or take a look at ‘Hullabaloos’ below…

 

Step 3 - Add profile and cover photos

Upload your profile and cover photos (find the right dimensions here).

 

 

Your profile picture could be your logo or a picture of you and the cover photo could be a product image, but you could also get really creative - take a look at these 50 Facebook profile and cover pictures to inspire you.

Canva is a really good free tool to help you design and correctly size your images. 

 

Step 4 - Complete your details 

You’ll now be taken through to see how your page looks. You can edit it and add all the additional details like your short description, opening hours, website address and a catchy username (this will sit at the end of your URL and is the unique username you’ll give people to find your page or message you) - Hullabaloos is facebook.com/HullabaloosRocks

 


Add your call to action button (what do you want people to do after they’ve visited your page - for example, Call Now, Shop Now, Sign Up or Donate? Click ‘Add a Button’ under the cover photo. 

 


Step 5 - Explore the Settings  

At the top right you’ll see a Settings button, this will take you through to a menu where you can control everything to do with your page like your notification settings and adding other people as admins (under page roles) so that they can post and reply to messages. Click on ‘Edit Page’ to manage all your tabs and to add more like Reviews, Shop, Offers and Events. 

 

 

Step 6 - Get started 

When you’re happy with how your page looks then make your first post. A short bit of text with a great image or video is best. 

 

 

Or you can choose to create a more specific type of post like an event or an offer by clicking through the tabs at the top of the status box to see all the options.

 

 

If you have a post you’d like everyone to see first when they come to your page then you can choose to pin that post to the top of your page (select ‘Pin to top’ from the top right of the post after posting). This will stay there until you remove it or replace with another post. 

What should I post about on my Facebook page?

Now you’ve got a page it’s really important that you keep all the info up to date and post regularly to improve engagement and increase your search visibility. Facebook has more information here about creating posts

Draw up a social media events calendar so that you can plan in advance what you’re going to post about and when. Growing success online is often about success offline (in ‘real life’) so if you’re doing lots of interesting things in your workplace, meeting new suppliers, getting involved locally and taking part in events, then you shouldn’t have any shortage of content to post about. 

Here are six brilliant ideas for Facebook posts to get you started: 

 

How can I grow my Facebook page audience?

These are some of the key ways that you can grow your Facebook page audience. 

  • Invite all your friends to follow your page to get you started with some likes. 
  • Post content regularly that is engaging, shows your business’ personality and that people might like to share (so then you’ll get in front of their friends too). 
  • Interact with other pages (partners, suppliers, businesses local to you) by liking their pages, sharing their content and tagging them. 
  • Interact with your fans by asking questions, replying to comments and messages quickly (Facebook rates you on message response times). 
  • Include follow and social sharing buttons on your blog, website, email signature, at events and at your premises (if you have them). 
  • Consider paying to promote some of your posts to get in front of a larger audience. 

How do I make sure my Facebook paid campaigns are successful?

In the Promotions tab on your page you can set up advertising campaigns or Facebook will give you the option to boost an existing post. You can choose from lots of different types of Facebook advert formats depending on what you’re looking to achieve and you can select specific audiences based on location, demographics and interests. Cost of advertising will be based on two things - the desirability of your audience and the relevance of your advert to your selected audience. 

Use this checklist to help put everything in place for a successful paid Facebook campaign.

What tools are there to help me optimise my Facebook page? 

 

Facebook Page Insights 

Probably the most important tool within your page is Insights. It gives you loads of metrics telling you how your page, posts and ads are performing. You can see results including likes, engagements, reach, page visits and video views.  

 

Facebook Publishing Tools 

In the top navigation of your Facebook page you’ll find the Publishing Tools tab. In this tab you’ll find functions that will let you manage recorded and live video, make lead generation forms so that you can collect leads directly from ads, showcase products (if you have a shop attached) and more

 

Facebook Audience Insights 

Audience Insights can give you buyer behaviour information, demographics and interests so you can get to know your potential or local audience better and work out how to target them more effectively. 

Next Steps

How do I advertise my small business on social media?

For more advice about advertising on Facebook and across other social media channels like Instagram and Twitter check out our guide.

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How to increase online sales

Want to convert more of the visitors to your site into sales? Learn about increasing sales online. 

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