One of the biggest challenges you face when running your own small business is making decisions that are not only right for now, but also the future. Things change over time and sometimes they change quickly and/or significantly, which is something you must always be mindful of. It’s impossible, of course, to know with complete certainty what the future will bring. But you at least need to be able to look ahead and predict what is most likely to happen, so that you can make decisions that are more likely to ensure the survival and success of your small business. Financial forecasting offers you that possibility.