Looking to up your social media presence in 2025 and get results from the platforms? Give this article a read to fill your boots with ideas and marketing dates, and then create a content plan so that you never need to draw a blank when you want to create a post.
What’s working on social in 2025?
AI is changing the social game, but not necessarily in a good way. Use it cautiously, and don’t be bland, spammy or creepy with it. What’s working is saving yourself time by creating posts that you use templates for, photo editing and tools like Canva Magic Studio. Still, everything needs a huge dollop of human creativity and oversight.
If anything, AI is mainly serving to drive the desire for authenticity on social further. While AI tools can be brilliant for helping with content creation, audiences crave genuine human connection. Most consumers say they’ll happily spend more with brands that feel authentic.
Platform-specific content ideas that work
Let’s start with LinkedIn, which continues to be the go-to channel for B2B marketing. Here’s what’s getting the most engagement:
- Behind-the-scenes glimpses of your business journey (the ups and the downs)
- Professional insights and lessons learned (keep it conversational, not preachy)
- Team celebrations and workplace culture snapshots
- Quick, practical tips that solve specific industry problems
- Your thoughts on industry trends (bonus points for sparking interesting discussions)
On Instagram, it’s all about visual storytelling:
- Day-in-the-life content showing how your products are made or services delivered
- Customer success stories with real photos and genuine testimonials
- Educational carousel posts that teach something helpful or valuable
- Team spotlights that showcase the people behind your brand
- Creatively made videos showing your processes
Pay attention to what you stop scrolling for and work out how you can recreate an equivalent post for your business.
Making content creation manageable
You don’t need to be everywhere. Where do your customers hang out? Do your skills and products lend themselves more to a visual platform like Instagram? Are they for B2B LinkedIn users or can you conquer video and master that platform before you shift your focus to include a second one.
Create a simple content calendar around these key types of posts:
- Educational content (teaching something valuable)
- Behind-the-scenes glimpses
- Customer spotlights
- Industry insights
- Team/culture content
Content creation doesn’t have to be done by one person; it can be a team effort if you create a culture where people feel like they want to share, and you can even give fun incentives and prizes. Instead of thinking about what to post, think about doing cool things (that your team or customers will want to talk about).
Key marketing dates for Q1 2025
Pop these dates in your diary now – they’re brilliant opportunities for themed content and promotions:
January
- Mentoring Month
- Clear off Your Desk Day – 6 January
- Blue Monday and Brew Monday – 20 January
- National Handwriting Day – 23 January
- National Compliment Day – 24 January
- Chinese New Year (Wood Snake) – 29 January
February
- World Nutella Day – 5 February
- Pizza Day – 9 February
- Clean Out Your Computer Day – 10 February
- Safer Internet Day – 11 February
- Random Acts Of Kindness Day – 17 February
- Love Your Pet Day – 20 February
- World Thinking Day – 22 February
March
- National Grammar Day – 4 March
- National Unplugging Day – 7 March
- Proofreading Day – 8 March
- International Day of Awesomeness – 10 March
- Global Recycling Day – 18 March
- International Client’s Day – 19 March
- International Day of Happiness – 20 March
- Earth Hour – 22 March
- Clocks Go Forward – 30 March
Find more dates at awareness-days.co.uk.
