LinkedIn isn’t just another social media platform—it’s where business gets done. Other platforms can feel cluttered with personal updates and algorithmic chaos, but LinkedIn remains the go-to platform for professionals to connect, share insights, and build meaningful business relationships.
Why LinkedIn works so well for business
- It’s where your customers are thinking about work
When someone opens LinkedIn, they’re in a professional mindset. They’re thinking about budgets, opportunities, and business challenges. This means your content reaches people when they’re most receptive. - Organic reach that actually works
Unlike Facebook or Instagram, where you probably need to pay to be seen, LinkedIn’s organic reach is significantly better. A thoughtful post can reach hundreds or even thousands of people without incurring any costs. - Quality over quantity
LinkedIn users tend to be more engaged and thoughtful in their interactions. A single meaningful connection here can be worth more than hundreds of followers elsewhere. - It’s built for professionals
The platform’s features, from company pages to LinkedIn newsletters, are designed specifically for business networking and thought leadership.
21 super quick tips to get you (re)started on LinkedIn today
Ready to make LinkedIn work for your business? Here are 21 actionable tips you can implement right now:
- DM someone you used to work with.
Sometimes the best way back onto LinkedIn is simply reconnecting with familiar faces.
- Hit reply on a newsletter you love to tell the author.
Then send them a connection request with a note. People love hearing from engaged readers.
- Check in with five business friends.
Your existing network is your strongest asset.
- Comment with a GIF.
You can save the GIF onto your desktop from giphy.com.
- Like and comment on the posts of five people you want to see more of in your feed.
The algorithm takes into account your engagement patterns.
- Send a thoughtful connection request.
Building your network one connection at a time.
- Share a post about the ways you have acquired new customers or won clients in the past.
This positions you as someone who is helpful and gets results.
- Recommend your top three business books.
Helpful content that shows your expertise.
- Share a selfie and three things about yourself that people probably don’t know.
Personal content performs well when it reveals something surprising about your character.
- Listen to a business podcast episode and then post about what resonated most with you.
This shows you’re learning and growing.
- Think of a business book, blog, video or podcast that you recently enjoyed and send that person a thank you note on LinkedIn.
Everyone loves a thank you, and it’s a great way to get yourself in front of awesome people.
- Save a few posts that inspire you.
Click the three dots top right on the post, and/or check out your past saved posts if you have some (‘Saved Items’ on the left column on the Feed page).
- List down a few things that you think make a post ‘savable’.
Understanding what makes content valuable helps you create better content.
- Draw a flow diagram of how you think prospects can first find out about you.
Consider the first connection you want to make with them and the action you want them to take afterwards.
- Choose the method or tool you’ll use to capture all your post ideas from now on.
Consistency requires preparation.
- Book a day to spend out of your business.
You can thank me later, and it’ll make a great post. Stepping away gives you the best content ideas.
- Go for a walk.
Fresh air and movement will spark creativity.
- Start a Smile File or take five to reflect on yours.
Document your wins and positive feedback.
- Choose a LinkedIn role model.
Have someone to learn from and be inspired by.
- Choose a dream client.
Knowing who you’re trying to reach makes your content more focused.
- Set a timer for 20 minutes and spruce up your profile.
Little and often improvements can make a big difference.
How to make your LinkedIn profile page the best it can be
- Decide what you’re looking to achieve with LinkedIn and what you want people to know.
- Dedicate time to it and update/tweak your profile often.
- Find other people’s profiles that inspire you and ask yourself why they do.
- You have 2600 characters for your About section and 220 for your headline – make the most of that space.
- Put the most important things first.
- Include keywords and phrases (you are searchable).
- Use language, spacing, and formatting that make your summary easy to read.
- Jam-pack your experience section.
- A picture tells 1000 words.
- Voice record your name and a message.
- Ask for recommendations and endorsements from people who know you.
- Make it personal to you.
Content ideas to get you started
Stuck on what to post? Try out these proven prompts:
- What are you up to this week?
- Share your qualifications and experience.
- How do you do it? Walk people through your process.
- Take yourself on an Artist Date and share what you discovered.
- Talk about a hobby that might surprise others.
- Pick a “What would be the first thing I did if…” scenario.
- Share business boundaries you’ve learned to set.
- Give a shout-out to a business community you’re part of.
- Looking back, what are the stepping stones that got you here?
- Share an idea you have for your business
- Ask for suggestions from your network.
- What piece of career advice would you give yourself ten years ago?
The LinkedIn fundamentals
Post consistently, not constantly.
Quality beats quantity every time. A thoughtful post twice a week is better than posting daily content that adds no value.
Engage authentically.
Comment meaningfully on others’ content. Generic “great post” comments don’t build relationships.
Be helpful first.
Share insights, tips, and experiences that benefit your network without expecting anything in return.
Mix professional with personal.
People connect with humans, not corporations. Share your personality alongside your expertise.
Focus on relationships, not just reach.
One genuine connection who becomes a client is worth more than a thousand passive followers.
LinkedIn success isn’t about cracking an algorithm or going viral. It’s about showing up consistently, being genuinely helpful, and building real relationships with people who matter to your business. Start with intention today, and you’ll soon begin to see why LinkedIn is such a powerful tool for business growth.
