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Marketing and sales

While there’s some truth in the statement ‘a good product sells itself’, combining this with a well thought-out marketing and sales strategy will really lift your business profits. Without the right approach you can easily misspend your money and misrepresent your product. In this section, we’re going to help you find a winning formula that will work whatever your business and budget. We’ll show you why marketing and sales are so important, and help you to fine tune your brand and proposition. You’ll find everything you need to know about market research, pricing, building your website and social media presence, customer service and growing your client base. Scroll through below to browse the articles or press the filter buttons to narrow your search. Registered users can set up personalised reading lists and save articles to read at a later date.        

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What makes a good press release?

If you think your business is newsworthy then sending a carefully crafted press release could be a fantastic way to generate free publicity.

  • Start-up
  • The first year
  • Growth company
  • Marketing and sales
  • Marketing

Setting up a business in 16 steps

Want to set up a new business? What key tasks do you need to complete if you’re to get off to the best possible start?

  • Getting started
  • Start-up
  • Starting a business
  • Business administration
  • Marketing and sales

How to write a business proposal

Writing a business proposal is a key part of the sales process, allowing you to build relationships and win new business.

  • Start-up
  • Finance
  • The first year
  • Growth company
  • Business administration

How to set up a Facebook page for business

With 45 million users just in the UK, setting up a business Facebook page is a quick and easy way to promote your business - all for free. 

  • Start-up
  • Starting a business
  • The first year
  • Marketing and sales
  • Technology

How to write a marketing plan

A marketing plan details all the marketing activities you intend to do over a set period of time in order to generate more sales.

  • Getting started
  • Start-up
  • The first year
  • Growth company
  • Marketing and sales

How do I create a business marketing strategy?

Developing a marketing strategy is an essential part of running a successful small business and will ensure that your organisation has focus. 

  • Start-up
  • The first year
  • Growth company
  • Marketing and sales
  • Managing yourself

43 low-cost or free advertising and marketing ideas for small businesses

You don’t need a massive marketing budget to boost your business profits, sometimes you just need to get creative. 

  • Start-up
  • The first year
  • Growth company
  • Marketing and sales
  • Technology

How do I use email marketing to promote my business?

Email is still one of the top channels for marketing a business.

  • Start-up
  • The first year
  • Growth company
  • Marketing and sales
  • Technology

How do I advertise my small business on social media?

Social media advertising (paid content on a social media network) is one of the most profitable forms of digital advertising. But where do you start and how do you make sure you get the best return on your budget? 

  • Start-up
  • Starting a business
  • The first year
  • Growth company
  • Marketing and sales

How will GDPR affect my small business?

The introduction of the GDPR has been described as the most important change in data privacy regulation for 20 years. So, how could it affect your small business?

  • The first year
  • Growth company
  • Business administration
  • Marketing and sales
  • Legal

Featured business tools

Download: Marketing plan template

  • Getting started
  • Start-up
  • Starting a business
  • The first year
  • Growth company

Download: digital marketing on a budget ebook

  • Start-up
  • The first year
  • Growth company
  • Marketing and sales
  • Technology

Checklist: How do I negotiate prices and discounts with customers?

  • Start-up
  • The first year
  • Growth company
  • Marketing and sales
  • Customer service

Checklist: Advice for conducting face-to-face conversations with customers about business ideas

  • Start-up
  • Starting a business
  • The first year
  • Marketing and sales
  • Customer service

Checklist: How can I use customer profiles?

  • Getting started
  • Start-up
  • The first year
  • Marketing and sales
  • Marketing

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