Most of your customers aren’t going to visit your website or shop on a daily basis. But they are more than likely to make multiple visits to at least one social media network. That’s why it makes sense for your business to have a presence on social media too. This article looks at how you can effectively utilise social media for your brand and the best tools to help you do this.
What are social media marketing tools?
Social media marketing is where a brand uses social media to connect with its audience.
The main social media channels are currently:
The social media channels you choose to utilise will depend on the nature of your business and it’s probably unwise to spread yourself thin trying to be across all of them. However, even managing one social media profile on one channel can be time-consuming. That’s where social media marketing tools can help.
Social media marketing tools have different functions to help businesses manage their social media profiles.
Does my business need social media marketing tools?
There are number of ways social media marketing tools can help you.
Save you time managing your profiles by giving you an overview of all your channels in one place.
Help you plan and schedule posts across all your channels.
Gain insights such as audience demographics and top performing posts.
Identify and connect with influencers in your industry.
Set up alerts for specific keywords, mentions, hashtags and trends and find relevant content to share.
Automate activity so that the tool will do some of the work for you.
The five pillars of social media marketing
It’s all well and good investing in snazzy tools but they can’t do all the work for you. To get the most out of social media marketing tools you should be familiar with the five pillars of social media marketing.
Before you choose a social media management platform first decide what you want to do with it and use it for. What’s the main functionality you require? What’s the objective of using social media and how are you going to achieve that objective? All of the above tools either have free versions or 14/30-day free trials available so you can see how it works before you fully commit.
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