How can I create a website for free?

• Obviously, the main advantage of creating your own website is it could save you anywhere between £1,000 and £5,000 (or more).
• Creating your own website also means you can choose when and where to work on it, and at your own pace, to your own deadline. No agency meetings.
• You should be best placed to know what website best represents your business.
• And if you don’t stray too far away from using a good readymade template, you may be able to create a decent website, even if you lack experience. The process is reasonably easy, while advice and support is available.

• Not everyone has what it takes to create their own website. Create a poor website and you could fail to attract customers or put some people off.
• If you lack skill, some low-cost self-made websites can look basic and much the same as many others.
• Your DIY website may not be fully responsive (so it looks good on all devices) or accessible (so it can be understood by most people), which may drive away many potential customers.
• If you don’t know how to optimise your website for search engines such as Google, you’ll fail to attract many potential website visitors.
• Creating your own free website could take up many days or weeks of your time, time that you could use to do other things.

The short answer is no – not for the longer term, and not without the website builder having an annoying presence on your site. Some DIY website building solutions offer free trials lasting for days, weeks or even months, but after that, you’ll need to pay a monthly subscription to keep your website live. Other options provide very low introductory offers, but again, you’ll ultimately need to pay a monthly subscription (£5-£15 or more; a monthly subscription for Shopify, which is popular with online sellers, starts at £19).

When you use a DIY website-builder solution, you normally get access to a library of free high-quality royalty-free images that you can use on your website, which will save you lots of money (you can also add your own images, if the quality is high enough).

You also normally get use of a professionally designed website template, which can save you lots of time and ensure that your website looks good, as long as you don’t radically change colours, typefaces, page designs, etc. There are apps that enable you to create a business logo for free/low cost. 

So, we’ve looked at the pros and cons of creating your own low-cost website. You have an idea of the likely costs and some of the popular options many small businesses choose to create their own low-cost website. You’ve decided to have a go yourself, but you’re not sure what it involves. Here is a checklist of key tasks for small business website design.

Look at other small business websites
Find ones that you like and ones that you don’t like. Try to understand why and use that knowledge to help make your own website as good as you can make it.

Compare your DIY website builder options
Many describe themselves as free, but they’re not really free after an initial period. And you may not get the best domain name or be able to prevent adverts. Carefully consider what you’ll get for your money and look for the best deals.

Choose your package and a domain
Some website builder basic packages have been created for new or micro businesses and it can be wise to start with one of those. You may get a domain name and website address as part of that package (you’ll have to register one if not). If you already own a domain name, you should be able to transfer it. Many packages include email addresses linked to your URL/business name.

Think about your branding
If your business doesn’t have any branding (ie its own colours, typefaces, logo, strapline, etc), you’ll either need to pay a professional to do it (which should bring better results) or do it yourself. For consistency (which is key), you could pick a website template and copy its colours and typefaces. Free business logo maker tools are available online.

Pick your template
Usually, you can search by business type or sector for templates to use or adapt. You can also add, delete and rearrange pages and add images and features to your pages. If you lack knowledge, don’t stray too far away from the template, otherwise your website could end up looking like a “dog’s dinner”. Stick with recommended colour palettes, suggested fonts and page layouts.

Write your copy
Having chosen your template, you’ll be able to see what copy you need to write. Keep the language simple, concise, professional and friendly. Engage customers. Put across your business and what it sells in the best possible way. Give potential customers clear reasons to choose you and let your business’s personality shine through.

Finesse your copy
Keep on writing and editing until you end up with high-quality, error-free copy that’s rich in keywords that would help visitors to find you via Google. Your keywords are likely to centre on what you sell and possibly your location. Show the copy to others to get their feedback (include existing or potential customers – their opinions are key).

Build and launch your website
Go through each page of your template, uploading your copy and images. If you have any questions or run into any difficulties, ask your template provider for assistance. Amend copy to better fit if necessary. Make sure your website pages look good whatever device they’re viewed on. Keep it simple. Once you’re happy, launch your website and publicise it. Regularly update and improve your website where possible.