Love to write? Passionate about a subject or hobby? A blog could be your creative calling. Don’t get us wrong, setting up a successful blog takes a lot of energy, creativity and determination to build, write and market to gain a following. BUT, once you do, there are a number of ways you can generate some passive income from it – an ongoing gift for all your hard work.
While blogging is something that requires active content creation and supporting social activity, the below monetisation opportunities won’t require specific outputs from your side once set up correctly.
Earn commissions by promoting other people’s products or services on your blog. Ensure they’re relevant to avoid frustrating your followers. For example, a niche food blog might want to promote a cookware brand or restaurant. Your affiliate partner will provide you with a link that’s unique to your website, so whenever a visitor clicks the link on your site, you’ll earn your commission. While a large number of retailers have affiliate programmes, joining a network will save you time and effort as you only sign up once to access a variety of stores and products. Awin and Rakuten Marketing are popular places to start.
If you have the traffic data to prove its popularity, your blog could attract serious interest from advertisers. Work with brands that your followers will like – relevancy will ensure not only happy readers but happy advertisers from effective advertising.
Consider looking for content sponsors or offering a permanent logo embedded on certain pages of your blog or your site footer.