How to start a social media management business
Before marketing yourself as a social media manager, you will need to ensure that you understand how to use social media for marketing. For this reason, it is recommended to do some thorough research and even undertake a social media marketing course first.
Know the various platforms
Twitter. Facebook. Instagram. LinkedIn. TikTok. Snapchat. Each of the main social media platforms are used in different ways and are suited to different marketing objectives. You’ll need to know how to maximise marketing opportunities across different platforms and have an in-depth understanding of the full range of features – such as analytics and reporting.
Develop strategies that match the clients goals
Every business will have its own target audience, and you will have to adapt your marketing strategy accordingly. The most important thing for working with clients is to ensure that you can adopt their tone when speaking to their audience.
Build a following
As a social media manager, you will need to be able to build strong followings for your clients. This doesn’t just mean growing the number of people the content reaches; instead, it means growing the number of people who engage with the content and respond to it.
Decide what services to offer
As with any freelance business, it is important to set clear boundaries for clients, so they know what to expect from you and how much they will pay. You may want to offer fixed prices for different services or offer a comprehensive package. For example, you may want to charge individual rates for each social media account you manage. Make sure you only offer services that you can deliver on.
Identify a niche
Identifying your niche, such as fashion or finance, will help you to define the services you will offer and market yourself to desirable clients. It will also help you to feel more organised and cut down on your work stress. Alternatively, you might decide that you’re going to focus on a specific social media platform and channel your efforts into being the best at, for example, TikTok.
Create a business plan
Having a solid business plan is necessary for any business owner who is serious about making a success of things. As tedious as this process may seem, it will help you to consolidate important things such as how you will keep your business competitive.
Choose a pricing structure
Your pricing structure will have a massive impact on your profits. As a new business, you may have to accept that higher pay will come with experience and proven success. However, it is important that you do not charge too little as this may inadvertently lead to potential clients to mistrusting you. Have a look at what other similar new business are asking for and consider how you can offer something more for the same price.
Decide on a business name
Choose a legal structure
You’ll need to determine whether you set up as a sole trader or a limited company. Setting up a sole trader is generally quicker and easier to do, and makes sense if you’re not turning over huge amounts.
Develop a marketing plan
The best way you can test your skills is to run a successful marketing campaign for yourself to attract clients to your new business.