How to start a social media management business

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Setting up as a social media manager

While there are many ways to make money from home, if you are serious about setting up your own small business, then it is important to do something which will be profitable. Since the field of social media marketing is still growing quickly, this could well be a rewarding career move for you in 2021. The overheads are minimal and it’s relatively easy to set up and offer your services.

Here is a step-by-step guide that will take you through everything you need to know to set up your own successful social media management business.

What do social media managers do?

Social media managers don’t just post and comment on pictures. Social media management actually demands a lot of knowledge about marketing and psychology.

The main roles of a social media manager are to:

Create an overarching social media strategy that ties in to business objectives.
Monitor and respond to brand reputation issues.
Influence and enhance brand recognition and reputation by sharing engaging content.
Network and associate with social media influencers.
Generate leads and sales.

The advantages of social media management

For many people, running a social media-based business and making money from home is a dream career:

You’ll get paid to spend time on social media.
Your work has the potential to reach many.
You’ll always know how you’re doing.
You should get to be creative.

The disadvantages of social media management

However, there are pitfalls when it comes to working with mass communications and modern technology.

You may get sick of social media.
Mistakes could go viral.
You will have to deal with negative feedback.
It can be hard to switch off from work.