Before you can register a limited company, you must choose a company name. While you generally have quite a lot of freedom when it comes to business name registering, there are a few requirements and restrictions, such as ensuring the name you want isn’t already taken.
Understandably, you cannot name a company exactly the same (or similar to) the name of another registered company. Companies House will consider a name to be too similar if it is likely to confuse the public. If you had a strong legitimate case for naming your company similar to that belonging to another business, you could consider seeking permission from the business in question and Companies House.
In order to check that your chosen name is available before beginning the form, you can use the free company name availability checker provided by Companies House. You may be fortunate enough to get your first choice of name, but – if the name you were proposing is already taken – you will have to make alterations to it until you find one that is available.
It is important to note that business name you register does not have to be the name you trade with. You can still trade under a separate business name, even after you have registered your company.
The last part of choosing your company name is to decide whether you would like to end it with ‘Limited’ or ‘LLC’. Just name sure you don’t add it into the name form too, or your application will be rejected.
For the full rules and regulations around company names, you can look at the Companies Act 2006 and Limited Liability Partnership and Business Regulations 2014.