The pandemic highlighted the resilience of the small business community, with many businesses pitching in to help each other out. But it doesn’t just have to be in times of need when working closely with other local businesses makes sense. Often it can be mutually beneficial – whether that’s increasing brand awareness and sales through free business advertising, or helping to build helpful connections and share knowledge.
And it’s not just local businesses that benefit – but the whole community. Local collaborations have a ripple effect, with successful businesses more likely to reinvest in their communities and hire people in the area. It’s a win-win for all involved.