How to set up a Facebook Business Page in the UK

How do I set up a Facebook Business Page?

• Step 1 – Create your page

  Go to facebook.com/business and select ‘Create a Page’. You’ll be met with several business type options including local business or place, brand or product, and cause or community. Simply select the option that closely matches the type of business you’re creating the Facebook Page for.

  This page will either be attached to your personal Facebook profile or, if you don’t have one, you’ll be prompted to set up a business account to manage your page from. Even if the page is linked to your personal profile, people won’t publicly be able to see that it’s you running the page or any of your profile information like your profile picture or friends and family.

  

• Step 2 – Choose your name and category

  Choose the ‘Business or brand’ option, then on the next page name your Page, choose a category for your business (like plumbing services, food stall, gardener), then add your address and telephone number.

   

  

   

  Your name will probably just be your business name but you could add a bit more of a description or strapline for clarity – for example ‘Munchies’ could become ‘Munchies Italian Street Food’ or take a look at ‘Hullabaloos’ below…

• Step 3 – Add profile and cover photos

  Upload your profile images and cover photos (find the right dimensions here).

  

  Your profile picture could be your logo or a picture of you and the Facebook cover photo could be a product image, but you could also get really creative – take a look at these 50 Facebook profile and cover pictures to inspire you. Your Facebook cover photo is key as it helps customers to identify your brand.

  Canva is a really good free graphic design tool to help you design and correctly size your profile photos.

• Step 4 – Complete your details

  You’ll now be taken through to see how your Facebook business page looks. You can edit it and add all the additional details like your company’s information, short description, opening hours, website address and a catchy username (this will sit at the end of your URL and is the unique username you’ll give people to find your page or message you) – Hullabaloos is facebook.com/HullabaloosRocks.

  

  Add your call to action button (what do you want people to do after they’ve visited your page – for example, Call Now, Shop Now, Sign Up or Donate?) Click ‘Add a Button’ under the cover photo.

• Step 5 – Explore the Settings

  At the top right you’ll see a Settings button, this will take you through to a menu where you can control everything to do with your social media page like your notification settings and adding other people as admins (under page roles) so that they can post and reply to messages. Click on ‘Edit Page’ to manage all your tabs and to add more like Reviews, Shop, Offers and Events.

   

  

• Step 6 – Get started

  It’s time to post! When you’re happy with how your page looks then you can start posting and begin promoting your Facebook. A short bit of text with a great image or live video is best.

  

  Or, you can choose to create a more specific type of post like an event or an offer by clicking through the tabs at the top of the status box to see all the options. You can look at other social media networks for inspiration.

   

  

   

  If you have a post you’d like everyone to see first when they come to your page then you can choose to pin that post to the top of your page (select ‘Pin to top’ from the top right of the post after posting). This will stay there until you remove it or replace with another post. This can be an introduction to your business or brand or simply be an upcoming event.