“Everyone is not your customer.”
Targeting everyone with your marketing would be extremely inefficient, not to mention very expensive. You may have an idea in your head as to who your ideal customer is but it helps to get it down on paper and back it up with research. After you’ve done this you can start to ask yourself where you will find these people and what marketing they are likely to respond best to.
“There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that market.”
Here are eight ways to find your target audience…