Remember: Keep it real and be prepared not to please everyone
Gaining your customer reviews organically will be time-consuming, but, in the long-term, much more effective. People don’t trust perfect reviews, because no one is perfect, so don’t be too concerned about 5-star reviews all the time. Reviews made by real customers will contain grammatical and spelling errors, suggestions, and negative opinions. The point is, real reviews will be written by real people, not bots or trained professionals.