We’re all familiar with that sinking feeling when someone launches PowerPoint and you’re faced with copy-heavy slides, which are then read back to you word-for-word by the presenter. Do you take in any of the information? Can you remember any of it afterwards? The presentation might have great content, but the message is destroyed simply by the way it’s presented.
Presentation skills are incredibly important as a business owner. Whether you’re presenting to potential investors, speaking at a conference, writing a business proposal, talking about your business at networking events, speaking on social media – even how you present your business in an email! – knowing how to communicate clearly and retain your audience’s attention and interest is incredibly important.
So how can you deliver a presentation that will resonate with your audience?