Skip to main content
3 min read

Two Simple Social Media Schedules That Will Solve Everything

Social media can become one of those business tasks that gets put off to the bottom of the to-do list or takes so much time you wonder how anyone actually gets any business done.

Luckily for you, I have two simple schedules that will solve the headache of maintaining your social media. The first is how you schedule and structure your time, and the second is a suggested schedule of what to post.

Structuring your social media throughout the week: An example schedule

MORNING AFTERNOON
MONDAY Write all broadcast posts for the week and schedule across your social networks. Check and respond to comments, messages and queries on your social media.

Spend 10 minutes engaging in one key community where your customers hang out or engaging with your fans and followers – liking and commenting on their posts.

TUESDAY Spend 10 minutes engaging in one key community where your customers hang out or engaging with your fans and followers – liking and commenting on their posts. Check and respond to comments, messages and queries on your social media.
WEDNESDAY Write your blog post and email newsletter and schedule to send automatically. Check and respond to comments, messages and queries on your social media.

Spend 10 minutes engaging in one key community where your customers hang out or engaging with your fans and followers – liking and commenting on their posts.

THURSDAY Spend 10 minutes engaging in one key community where your customers hang out or engaging with your fans and followers – liking and commenting on their posts. Check and respond to comments, messages and queries on your social media.
FRIDAY Do a live video stream on Facebook / Periscope. Check and respond to comments, messages and queries on your social media.

Spend 10 minutes engaging in one key community where your customers hang out or engaging with your fans and followers – liking and commenting on their posts.

You’ll notice there’s time to batch content and schedule it, so there’s something going out every day, but there’s also time for you to engage with your audience and spend time nurturing them throughout the working week. Both these activities combined will support you in growing and engaging your audience online and increasing your customer base.

 

What to post: An example two week schedule

This is a simple example schedule for one social network (e.g Facebook) where you post once a day.

WEEK ONE

WEEK TWO

MONDAY Old blog post MONDAY Old blog post
TUESDAY Question / Conversation starter TUESDAY Live video / video
WEDNESDAY Promotional / Offer WEDNESDAY Behind the scenes photo
THURSDAY Live video / Video THURSDAY New blog post
FRIDAY New blog post FRIDAY Promotional / Offer
SATURDAY Share someone else’s content SATURDAY Question / Conversation starter
SUNDAY Behind the scenes photo SUNDAY Behind the scenes photo

Posts include:

  • Blog posts (new and old, still relevant posts) shared as a link to drive traffic back to your website and blog.
  • Questions and conversation starters that get your audience sharing their opinion or talking about a relevant topic to your business.
  • Promotional or offer-based updates, marketing your latest product, service, event etc. This can be reminders, product showcases, sharing a testimonial, discounts or anything promotional in nature.
  • Live video posts for talking to your audience live about a key topic or showcasing an event or behind the scenes of your business. Could include Q&A or even be a webinar style video.
  • Video posts are videos about your business, products and services or other people’s videos that are relevant and useful to your audience and build trust with you.
  • Sharing someone else’s content could be sharing a customer’s photo, review or post or another business or blog’s content as a link or a shared/retweeted post.
  • Behind the scenes photos are images of what you’re up to as a business/team, giving your audience insight into your day to day operations, challenges and successes.

Of course, you can always add your own post ideas to the mix, and you may want to schedule more than once a day, but this is a great starting point to work from and combines with the first schedule which makes time for engagement too.

You’re welcome to use these simple social media schedules for your own business, and adapt them to suit, or use them as a springboard to create a simple schedule that works for you. Either way, the idea is that you create the routine and get into a system and habit that means your social media is consistent and engaging every week. Good luck!

Share this content

Jen Smith is an award-winning content and social media strategist and is one of our resident bloggers, with over five years writing for and supporting small businesses.

Leave a Reply

Register with Informi today:

  • Join over 20,000 like-minded business professionals
  • Create your own personalised account with curated reading lists and checklists
  • Access exclusive resources including business plans, templates, and tax calculators
  • Receive the latest business advice and insights from Informi
  • Join in the discussion through the comments section

or

I’ve been working through the how to start a business in 20 days ebook and so many of the things I’d done are now nicely tied together and some gaps now filled. I love the simplicity. Thank you.

Sarah Gosling – Gosling Charity Consulting

I love receiving my Informi emails. They’re always well written and engaging.

Jennifer Hobson – JEH Bookkeeping