Proven Ways To Boost Sales On Your Website

Introduce your staff and share testimonials to build trust

Social proof is huge when it comes to converting web sales. One easy way to show that customers love your brand is by publishing (and promoting) online customer testimonials. Genuine recommendations promote trust and are a reliable way to boost sales.

You can go one step further and showcase pictures of your team at work. Or why not simply share photos of your staff? Show your customers that you’re more than just a business: you’re a personality that cares about them (and they should care about you).

Be sure to highlight any awards, certifications, or notable accomplishments your team has made. These third-party approvals show that you’re no one-trick pony: you’re the real deal.

The more respected your company appears, the more likely your customers are to trust you and, as a result, spend their hard-earned cash with you as well.

Take advantage of Facebook and Instagram ads

Facebook Ads is one of the leading online ad platforms used by online marketers. The conversion rates for ads on Facebook are a whopping 9.21% – impressive stuff.

Instagram is rapidly growing, and it shows no signs of slowing down. The international popularity of Instagram has poised the platform to overshadow its parent company Facebook in the coming years perhaps.

But while they’re of the same roots, splitting your advertising between both branches lets you cast a wider net for the best results.

Both Facebook and Instagram use the Facebook Ads platform to host ads. This platform offers extraordinary marketing capabilities, including the ability to target your demographic (target audience) with pinpoint accuracy.

While casting a wider net is great, throwing that net at targeted demographics means you can drive more sales with greater efficiency.

For example, let’s say you’re a babywear brand. Sure, you could show ads to all and sundry. But by targeting parents, you can increase sales by going after those who are more likely to buy.

To learn more about how to create a great Instagram ad, watch the video below:

Position your opt-in offers appropriately

The most effective way to build trust with your customers is to get them to opt-in to your email list. But getting them to do so can be challenging. Customers won’t hand over their email address for nothing!

Consequently, you need to offer customers a tantalising freebie in exchange for their email address. These deal sweeteners are known as lead magnets.

It needs to be something they want badly enough to give you their email address in exchange for access to it. This could be an e-book, newsletter, video lesson, infographic – anything that is free or affordable to create that your prospective customers will really want.

And don’t skimp on the quality. To convince your customers to hand over their email address, your lead magnet needs to be high-quality and valuable.

For example, if you’re creating a downloadable ebook, use a good ebook creator rather than just sticking to Microsoft Publisher. And if you’re creating your own online course, use quality recording software to make it truly enticing. Show your customers you respect them (and their email address) by only offering them the best.

After you’ve gathered the email addresses, send special offers to your list periodically – but not excessively. Too many emails will wind your customers up, so aim for between 2-4 a month.

And the emails you send shouldn’t be spammy and pointless. They need to cater to your customers and offer them something they might genuinely be interested in.

As with your social ads before, use your customer analytics data to target customers with relevant special offers and promotions. When shoppers receive marketing emails they actually care about and benefit from, they’ll trust the recipient so much more.

Marketing to direct traffic and find customers online can be a real challenge when you are first beginning your journey. But add a little humanity to your marketing and provide relevant, engaging content, you can boost your sales and increase your website traffic exponentially. Get to know your demographic well and cater to their needs. Once you know your customers, you’ll know the marks to hit to boost your sales.