Thanks to the rise of digital marketing, it’s never been easier to create a marketing campaign on a modest budget. We’re going to run through some of the best methods for low-cost marketing.
Start a blog
If you’re not already doing so, you need to start blogging for your business!
Our digital world is a crowded place, with lots of people shouting over each other trying to take center stage. It’s easy for consumers to feel like they’re being hounded whenever they are browsing online.
Blogs are your chance to cut through the noise. Delivering well-written information to your audience can set you apart as an expert in your industry and begin to foster trust.
People are often scared to start a blog because they believe they’re not very good at it. We all know the answer to this one, don’t we? Practice! Blogs don’t need to be complicated to be useful, write a ‘Top 10’ about your chosen subject or find a way to repurpose the latest news from your industry or sector.
Regular blogging can also have a large impact on the amount of traffic your website gets from search engines. If your website only has few pages of information, search engines are going to find it easy to overlook your site. If your website has a blog which is regularly updated with lots of relevant and unique content, search engines have a lot more to pick up on. That means more chances to get in front of customers who are searching for your product.
Videos and infographics
It’s not just blogs that are relatively pain-free to produce. If you are creatively inclined or know someone who is, why not produce some visual content.
In an industry report by Social Media Examiner earlier this year, they found that 37% of marketers reported that the most important form of content for their business was visual, second only to blogging (38%).
As the old saying goes, a picture can paint a thousand words. Well, what about a snazzy video or even an infographic?
There are some great apps out there that take the hassle out of producing visuals. Why not try Canva.com for simple drag and drop infographics? Or head over to RawShorts.com where you can make an easy as pie explainer video.
Creating visual content is another great way to get noticed in all that internet buzz. Plus it opens up doors to other more visual platforms like Instagram, YouTube, and Pinterest. The type of business you run and your audience will determine which platforms are best for you.
YouTube has over a billion users, that’s almost one-third of everyone who uses the internet. If you’re not producing videos, think of all the consumers who just never got to see your brand.
As infographics contain both visual elements and text, you are able to convey a lot of information in a small space. People love infographics as they are easy to digest. Now you’ve got all that amazing content, why not share it?
Email marketing
Email marketing is a great way to engage new customers, whilst building and maintaining your existing customer relationships. You can use some of your best content to send to them or find other reasons to keep in touch. Save your “too good to miss” offers for your email list, or let them be the first to hear about new product launches.
If you haven’t already done so, add a newsletter sign up to your website. That way, you can collect peoples email addresses before they commit to buying. Having great blogs on your website is a sure-fire way to encourage people to sign up for similar awesome content.
