Marketing for Introverts: 7 Ways To Harness Your Powers

4. Tailor your marketing to your strengths

Introverted business owners may find some marketing channels and tactics incredibly uncomfortable and too much of a challenge to embrace consistently. Public speaking, video blogging or interviews can be really good ways to market your business, but if you’re terrified of the prospect of them, you’ll find any reason not to go through with it.

But just because you don’t want to do that kind of marketing doesn’t mean you can’t communicate effectively. Instead of forcing yourself to adopt tactics that are more aligned to extrovert personalities, focus on your strengths. What do you enjoy? What are you good at?

For example, you could turn to the written word (something many introverts are good at). You could:

• Pen a thoughtful and helpful blog post.
• Write an email newsletter that resonates.
• Share your expertise on a guest post.
• Produce an article for your local newspaper or a magazine.

And if you think you can’t succeed just by writing a blog or email newsletter check out Alexandra Franzen – she’s a US-based writer who has no social media presence but a very successful business…

5. Write to one person

Whilst we’re on the subject of writing, one tip that has served me well from my days training to be a journalist at university is this:
Think of the person you want to influence as one real human being
and just write to them.

For me, this makes it so much easier to let the words flow and to communicate a message clearly and effectively. For the reader, it creates a real sense of connection and feeling that I’m only speaking to you. This builds connection, trust and resonance and will have “your people” (the customers who’re a great fit for your business) knocking at your door to work with you.

• Read more: Business writing tips that will set you apart

6. Look for offline opportunities

Digital marketing is a wondrous thing and focusing on writing instead of videos as we suggest in tip no 4 will help keep the fear of “putting yourself out there” at bay. But what about all the opportunities offline?

I’m not suggesting public speaking or speed-networking (who really thinks that’s a good idea?!) but what about putting up posters, leaving business cards in places your customers frequent or distributing leaflets? These might be old school tactics but they’re low-touch and still highly effective if done right.

• Read more: How do I market myself?

7. Give yourself time post-marketing

One of the things you’ll likely understand as an introverted business owner is this – you need time to re-energise after any public-facing activity.

As such, I highly recommend scheduling that time into your diary and purposely avoiding booking anything in after key marketing activities. So, if you do go to a small networking meet up of a morning, take a couple of hours afterwards to go for a walk or do something by yourself before checking your emails.

• Read more: How do I schedule my time?

There’s no need to feel like marketing is sucking the life out of you like some hovering Dementor.

Think of the application of these tips as having your very own Patronus Charm to shield you from them! And if even if you’re not a Harry Potter fan, we can solemnly swear that by working with your natural tendencies instead of fighting them, you’ll be reaping the rewards in business for years to come.