Does the idea of plastering your life on social media make you sick? Would a 2-hour networking meeting wipe you out for the rest of the day? Do you dread the thought of marketing but know you have to do it? If so, you may well be one of the 50.7% of the population considered an introvert.
A little over half the population prefer their own company, struggle with speaking in front of groups of people and get energised from within. Introverts aren’t always shy but when it comes to starting and running a business often find self-promotion the most dreaded task on their to-do list.
But just because you’d rather run your business without actually having to tell anyone about it, doesn’t mean you can’t be super successful.
Oh no, quite the opposite.
Introverted entrepreneurs have superpowers when it comes to marketing. You just might not know how to harness them yet. Think Harry Potter before Hagrid comes knocking at number 4 Privet Drive to tell him he’s a wizard.
If you’re an introvert (or an extrovert who just loves marketing tips) consider this email as important as a Hogwarts Acceptance Letter. You’re about to learn 7 ways to harness those powers and change your business trajectory forever.
1. Focus on serving over self-promotion
The fear of self-promotion goes hand in hand with worrying about what people think of you. As introverts, we tend to think deeply and are very perceptive.
As a result, we’re highly attuned to how people respond to us.
But if you’re going to succeed you need to find some way of putting yourself and your business “out there”. The simplest tip is to give yourself a perception shift.
Instead of thinking about marketing as self-promotion, focus on how much the people you want to work with need someone like you and the products and services you have to offer. When you shift your focus on to them, it takes the pressure off you.
More reading: How do I target the right customers?
2. Connect with one person at a time
In the age of social media, it might feel like you have to build and grow a mass following of raving fans to have any level of success, let alone just get by.
Whilst yes, social media is incredibly beneficial for business, instead of focusing on large numbers of people and becoming the next guru in your field, focus on the next one customer. You’re brilliant at building deep and long term relationships (it’s one of those superpowers we mentioned) so harness it and look for ways to reach out one at a time.
More reading: 15 ways to find your first paying clients
3. Focus on referrals
When building a business one person at a time, you’ll be providing incredible customer service alongside that deep connection we discussed in tip two. As a result, you’ll have customers who want to recommend you. Make the most of this by creating a referral scheme or a system that asks your customers to spread the word about your services.
More reading: What is customer service?