Chances are your emails suck.
Shocked to hear that? Well, you clicked on this link because you wanted to know how to write emails that get a response. Therefore, I can only assume that the reason you clicked is that you’re not getting replies.
Well, you’re in luck for a few reasons.
Firstly, it’s not overly difficult to write an email that gets a response and gets you what you want.
Secondly, you’re in the right place to learn how to do just that.
In this article, you’ll learn a few little tricks that I’ve used to get replies from marketers at some very well known digital startups. But don’t worry, you can use these ideas to create sale emails, pitches, whatever you like.
It’s worth noting though that this concept won’t work for you if all you do is copy/paste what I’ve written.
This article is aimed to show you why you should write emails like this and give you an idea of what tone of voice to use. It’s by no means a copy/paste template.
So what do you need to bring to the table?
Charm. That’s it.
When was the last time you got an email from an individual person that made you laugh? Like, genuinely chuckle and smile, not just exhale audibly?
By writing an email that’s charming and humour-based, you’ll get this reaction.
Because people are very rarely charming and funny in emails. Furthermore, the people who you’re sending your email to receive a lot of dull, dry and boring emails every single day. They’re all business based, very formal and just not memorable at all.
But your clever writing and a little bit of humour can shake all this up. By talking to them like a human, and not just a suit and tie, you break down a facade that a lot of these people have up every day.
That’s a good thing. That makes you stick in the mind of people that can help you get what you want.
But what is it that you want?
When to use these kinds of emails.
Charming emails can be the basis of emails asking for just about anything.
- Backlinks – for your blog, ecommerce store or anything
- Guest posts – land guest post spots on popular blogs
- Sales Calls – book a phone number with someone to seal a deal
- Job interviews – get your foot in the door with a recruiter
You can be clever in an email no matter what you’re asking for. I have used them for just about all of the above, but also things like asking for content to be added to an email list.
The versatility of charming and witty emails is limited only by your imagination!
Added benefits of being charming
Before going into fine detail about writing a clever email, it’s important that you know some of the extra benefits of writing original emails, as this can affect the way that you write the emails.
One of the best things about crafting clever and memorable emails is that YOU are remembered, as well as the company you’re writing on behalf of. The person you’re emailing remembers your name because you made them laugh. You did something that everyone does but in a unique way.
This is great for personal branding. If you’re a freelancer or are looking to spread your name through certain circles, this is a potent approach. Include a link to your Twitter or LinkedIn profile in your email signature so that if the person emailing you really likes you, they can find out a little more about you.
The other added benefit is that you can often get a lot more ‘wins’ than what you just ask for. Look at the way I first discovered the Informi blog.
I reached out to a marketer at Informi with a very clever email asking for them to update the article. I got the backlink, and because my reach-out email was well written, they asked me to write a blog on writing clever emails.
And you’re reading that blog now.
So, by writing a clever email, I’ve been given the opportunity to put my name and my company’s name in front of the Informi audience even more. More people will read my content and remember my name, plus my website gets more backlinks.
All this from a cleverly written email that’s just asking for a simple backlink.
So now you know why you need to write witty emails to get a reply, let’s take a look at how to create them!