Your unique selling proposition, your USP, is what makes your business stand out from your competitors. You need to decide what is unique, different or special about your business which will encourage customers to buy from you. Here we give you practical tips to develop your USP.
Customers now have a greater choice in the range of products and services available to them, so you need to be able to show why and how your business is different from others. Think about what is, or can be, different from your competitors. What is unique or special about your product or service?
And it’s not just your product or service that can be unique or special. For example ask yourself:
A strong USP will make your business stand out from your competitors and will help you to target the right customers.
Your USP could be for example:
Think about the following well known brands:
The first step in developing your USP is find out about your target market.
When you are developing your USP you need to do if from your customer’s perspective.
Although you don’t want to be keep changing your USP, you do need to keep it current. So regularly check out any changes and trends to ensure your USP still stands out amongst your competitors.
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