If you’ve dreams of being your own boss, having a flexible lifestyle and running your own business, but are worried that your introverted personality type might let you down, we're going to help you see things in a new light today with this introvert's guide to business. What you might consider as weaknesses are actually your greatest strength. 

Not particularly loud or dominant = great listener

In business, the customer wants to be heard and understood. They want to know that the company or person they’re working with really gets them and takes on board what they’re saying and how they’re feeling. As a great listener, you’ve an advantage over other types who just want to talk about themselves, and their products and services.

Customers will be compelled by the fact that you took the time to really hear them, and help them.

You’re independent = you don’t need anyone else to succeed

Introverts tend to be very self-sufficient and able to get on with doing things without the need for constant support. You need to be independent and self-reliant when starting and running a business, and you’ll know only too well that it’s down to you to make it happen.

Not a public speaker or networker = online networker

There’s this myth flying around the business world that you absolutely have to do networking or public speaking to grow your business – and that’s a scary prospect for someone that gets drained by being in those situations and doesn’t relish them. However, many introverted entrepreneurs thrive on social media. They find the online world far more comfortable and are able to embrace it much quicker. And in this day and age, that’s a real boon for your business.

Not driven by flashy goals = focus on what's important

Introverts tend to enjoy the simple things in life. A good book under a blanket, a walk in the woods, coffee with a good friend. Whilst you might not see yourself as the ambitious type, in that you’re not chasing flashy things and partying, that helps you really focus on what’s important. Don’t feel you have to be always motivated by money or material goods to be successful… actually, those business owners who’re focusing on making a difference, and driven by purpose are becoming increasingly valued by customers and clients who’re tired of the commercialism in this world. And that’s not to say you can’t also be hugely profitable. Some of the best purpose driven businesses are very successful – take Toms shoes for example.

Take things to heart = conscientious

One of the biggest things many business owners worry about it is how much they take negative feedback to heart. But in business, you’re going to get feedback that’s not all rosey, and customer complaining or asking for refunds. That’s business. You being so conscientious is such an asset – because you’ll look for ways to ensure you don’t have those experiences with your clients and customers in the first place, and if you do, you’ll do what you can to make it right. Both these things combined help make a great experience for your customers and keep them coming back for more.

Need a lot of downtime = you don’t get burnt out

Introverts, although often misunderstood as shy types, usually find they need to recharge after social situations or after busy periods. They’re good at taking that time for themselves because they know they can’t function properly without it. This is a good thing! Too many entrepreneurs struggle to switch off or take time out which leads to burnout and sloppy decision making or work. You may feel a twinge of guilt taking the day off after a big event or finishing up a project, but it’ll help you be more refreshed and raring to go for the next client, project or customer.

Next Steps

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