Most businesses have a logo. Here’s what you need to know about choosing a logo for your business.
It’s not compulsory to have a logo but there can be real benefits in having one. Here are just some advantages:
You may be tempted to have a go at creating your own logo. That’s fine if you’re a graphic designer, but if this isn’t your area of expertise it’s best to use someone who does this professionally. Your main options are:
Generally speaking, you get what you pay for. Some websites claim to be able to produce an original logo for just a few pounds. Often this is too good to be true – beware of designers ‘recycling’ already existing logos.
Crowdsourcing sites will generally offer a range of packages to suit your budget, e.g from a couple of hundred pounds to a thousand pounds. At the lower end of the scale you may get about 20 designs to choose from that are produced by competent designers. At the higher end, you might get double that number, created by much more experienced designers. Here are a couple of examples: DesignCrowd and 99designs.
If you go direct to freelance designers, they may charge you £25 to £50 per hour depending on their experience and ability. Design agencies may charge more.
Depending on precisely what’s required (e.g using just typography or creating an image) you’ll probably need to pay between £500 and £2,000.
It’s not compulsory to register a company logo, but to protect it from being copied or used by others you can register it as a trademark with the Intellectual Property Office. Before finalising your logo, check the trademarks database to make sure no one else has already registered a similar trademark.
Check if a similar trademark to your brand already exists, or find out who owns a trademark.Read more
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